PR For Games: Ubisoft On Promoting Kong, Steel, Creed At the 2006 PR for Games Conference, Ubisoft senior public relations manager Michael Beadle presented an overview of the publisher's distinct PR strategies for three of its largest recent titles, including Peter Jackson's King Kong: The Official Game of the Movie and two upcoming titles, the Wii-exclusive Red Steel and the much-hyped Assassin's Creed.

Peter Jackson's King Kong, Promoted

According to Beadle, Peter Jackson's King Kong: The Official Game of the Movie was, from the very beginning, meant to appeal to a wide range of audience while establishing credibility among the core videogame playing population. To do this, Ubisoft's goal for promoting the game focused on its strength as a quality movie tie-in title, maximize buzz as an Xbox 360 launch title, and – somewhat uniquely – focus on the collaboration between game designer Michel Ancel and film director Peter Jackson. [More]