Ubisoft has snatched up the gauntlet thrown down by EA a few weeks ago, claiming that big movie licence King Kong will be the Christmas number one. Following EA’s dismissal of its Q4 rivals (MCV 29/7), Ubisoft plans to hit back with its biggest marketing spend to date to back the hotly-tipped title. “We have King Kong firmly set for Christmas number one,” marketing director Jon Rosenblatt told MCV. [More]