News for Dec. 23, 2005

Nestle goes APE for KING KONG

12/23/05, 12:48 pm EST - Celeborn

NESTLÉ GOES APE FOR KING KONG
Bringing Together the Biggest Titans in Film and Taste,
NestlÉ Introduces Limited Edition King and King Kong Bars
Tied to "King Kong" Movie Release


Glendale, Calif. (November 30, 2005) - In conjunction with Universal Pictures' December 14 release of Peter Jackson's highly-anticipated "King Kong," NestlÉ has introduced something new that fans of the cinematic ape will go bananas for: a limited-edition King Kong bar and special edition King bar.

The King bar includes movie-themed packaging and offers consumers more than 1,000 instant win prizes including a grand prize trip to New York City to follow in King Kong's footsteps and unleash their inner beast. King bars are available in NestlÉ's most popular brands: NESTLE® CRUNCH®, NESTLE® CRUNCH® with Caramel NESTLE® BABY RUTH®, NESTLE® BUTTERFINGER® and NESTLE® 100 GRAND®.
Weighing in at a hefty 3.5-5.0 ounces, King Kong bars are offered in NESTLE® CRUNCH®, BUTTERFINGER® and BABY RUTH®. Limited edition movie-themed packaging make King Kong bars the ultimate must-have for any King Kong collector. Look for both NestlÉ King and King Kong bars in stores now.

"Nothing is bigger nor bolder than King Kong, which makes the film a perfect match for the big, bold tastes of BABY RUTH®, BUTTERFINGER®, NESTLE® CRUNCH® and 100 GRAND®," said Tricia Bowles, spokesperson, NestlÉ Confections & Snacks. "Consumers now have delicious and exciting ways to participate in the 'King Kong' experience and a chance to win one of over a 1,000 coveted entertainment prizes."

A King Kong-themed instant win game is featured on specially marked packages of King size bars. Winning game wrappers will read "Congratulations!" and indicate the prize level including:

Grand Prize - One grand prize winner will receive a trip for four adults to King Kong's stomping ground, New York City, as well as three night hotel accommodations and spending cash.

First Prize - One hundred first prize winners will each receive one Nintendo DS console, Nintendo DS Starter Kit and one King Kong video game.

Second Prize - One thousand second prize winners will each receive one King Kong video game compatible with Nintendo and Nintendo DS, Xbox, Playstation 2 and PC consoles.


ABOUT NESTLÉ
Named one of "America's Most Admired Food Companies" in Fortune magazine for the eighth consecutive year, NestlÉ USA provides quality brands and products that bring flavor to life every day. From nutritious meals with STOUFFER'S® LEAN CUISINE®, to baking traditions with NESTLÉ® TOLL HOUSE®, to advancing life for pets with PURINA®, NestlÉ USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "NestlÉ. Good Food, Good Life" is all about. NestlÉ USA, with 2004 sales of $12.5 billion, includes NestlÉ Brands Company, NestlÉ Prepared Foods Company, Buitoni North America and NestlÉ Purina Pet Care Company. NestlÉ USA is part of NestlÉ S.A. in Vevey, Switzerland-the world's largest food company with sales of $69.9 billion. For product news and information, visit Nesleusa.com or NestleNewsroom.com.

About Universal Pictures
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

About King Kong
Universal Pictures' King Kong, a new version of the classic adventure story first brought to the screen in the 1933 RKO motion picture, is directed by triple-Academy Award® winner Peter Jackson (The Lord of the Rings trilogy) and stars Oscar® nominee Naomi Watts (21 Grams, The Ring), Jack Black (School of Rock) and Oscar winner Adrien Brody (The Pianist). It is co-written by Jackson's three-time Oscar-winning partner Fran Walsh, their Lord of the Rings co-writer Philippa Boyens and Jackson. King Kong is produced by Jan Blenkin, Carolynne Cunningham, Walsh and Jackson under their WingNut Films banner. The film will be released worldwide on December 14, 2005.

KING KONG INSTANT WIN ABBREVIATED RULES
No Purchase Necessary. For Official Rules and FREE game wrapper, print your name, address and phone number on a 3" x 5" card, and mail it in an envelope to: King Kong Promotion-WL, P.O. Box 72728 Rockford, MN 55572. Limit one game wrapper request per postmarked envelope. Game wrapper requests must be postmarked by 3/1/06, or when all game wrapper supplies are exhausted, whichever occurs first. Void where prohibited or restricted. Open to residents of the US 18 or older.