News for Nov. 30, 2005

Nestle Goes 'Ape' for King Kong

11/30/05, 11:31 am EST - Xoanon

GLENDALE, Calif.--(BUSINESS WIRE)--Nov. 30, 2005--In conjunction with Universal Pictures' December 14 release of Peter Jackson's highly anticipated "King Kong," Nestle has introduced something new that fans of the cinematic ape will go bananas for: a limited-edition King Kong bar and special edition King bar. The King bar includes movie-themed packaging and offers consumers more than 1,000 instant win prizes including a grand prize trip to New York City to follow in King Kong's footsteps and unleash their inner beast. King bars are available in Nestle's most popular brands: NESTLE® CRUNCH®, NESTLE® CRUNCH® with Caramel, NESTLE® BABY RUTH®, NESTLE® BUTTERFINGER® and NESTLE® 100 GRAND®. [More]