News for Sep. 09, 2005

Toshiba Announces Promotional Alliance with Theatrical and Home Video Release of 'King Kong'

9/09/05, 7:50 pm EST - Xoanon

WAYNE, N.J., Sept. 9 /PRNewswire/ -- Toshiba America Consumer Products, L.L.C. ("Toshiba"), announced today a major promotional alliance with Universal Pictures that allows the company to use the eagerly awaited remake of "King Kong" to promote Toshiba's High Definition TVs and gigabeat digital audio players. Beginning in October, Toshiba will launch an integrated marketing campaign in the U.S. in anticipation of the worldwide release of "King Kong" in theaters on December 14, 2005. Continuing the effort to enhance Toshiba's lifestyle brand, this exciting campaign will include consumer promotions tied to key retailers to promote strong holiday sales. In support of the consumer and retailer promotions, Toshiba will launch marketing initiatives including the development of a web site and a print and online media advertising campaign. [More]