News for Aug. 19, 2005

Ubisoft beats its chest

8/19/05, 2:11 pm EST - Xoanon

Ubisoft has snatched up the gauntlet thrown down by EA a few weeks ago, claiming that big movie licence King Kong will be the Christmas number one. Following EAs dismissal of its Q4 rivals (MCV 29/7), Ubisoft plans to hit back with its biggest marketing spend to date to back the hotly-tipped title. We have King Kong firmly set for Christmas number one, marketing director Jon Rosenblatt told MCV. [More]