News for Jul. 11, 2005

VW uses Universal's King Kong to promote Touareg

7/11/05, 6:23 pm EST - Xoanon

Volkswagen is planning its first global ad campaign to tie in with the remake of the classic 1933 movie King Kong. The ad for the Touareg premium SUV will be the first fruit of VW's global marketing alliance with Universal Studios. VW's tie-up with the American film company, which was announced in January, is the German automaker's single biggest marketing project to date. [More]