News for Apr. 14, 2005

Promotional Blogs on the Rise

4/14/05, 12:40 pm EST - Xoanon

Until about a year ago, promotional blogs were few and far between. There was the occasional attempt, but most efforts served more as examples of what not to do. That isn't the case anymore. Marketers use blogs, both in text and video form ("vlogs"), to connect with audiences and generate buzz about products, offerings, and events. Blogs are reaching new creative heights, and companies are establishing a new standard of blog marketing. Leading the way is the entertainment industry, which has embraced blogs for their popularity with TV-watching and movie-going audiences. Among those using them is Peter Jackson, director of "Lord of the Rings" and the upcoming remake of "King Kong." [More]